When you enter a search term, the results page should show the pure rankings within the Google index for that particular keyword. You can see the total organic traffic for each page, the percentage of total traffic to the page that comes from organic search, and the total number of keywords a page ranks for. There are over 200 Google ranking factors, and while we will never know all of them, and they are always changing, we do know many.

Conversion rate optimization (CRO)

While creating something better, you also want to ensure your content aligns with the search intent and user expectations. However, when a site accumulates many broken links, it can impact your rankings negatively. With significant web traffic from mobile devices, ensuring your website is mobile-friendly is crucial. A responsive design that looks good on any screen size will improve user experience and keep visitors on your site longer. While these features focus primarily on optimizing individual web pages, it’s crucial to remember that your site’s overall health also plays a significant role in your SEO success. Let’s now focus on some site-wide issues that can impact your rankings.

Create a content plan

As this is a correlation study, it’s impossible to determine the underlying reason behind this relationship from our data alone. Comprehensive content with a high SEO Anomaly “Content Grade” (via Clearscope), significantly outperformed content that didn’t cover a topic in-depth. However, CTRs vary significantly depending on the search query and results.

• I recommend mastering one traffic source and then moving on to another when you have time.
• That’s because your content is a drop in an ocean of blog posts, videos, Instagram stories, and Facebook posts that come out every single day.
• Therefore, you combine all the points we’ve mentioned above and can rank higher.
• Images are great, but videos are even better, especially if you’re trying to show or explain a complex idea, concept, or process.
• If you’re working in a team or sharing your spreadsheet with others, ask for feedback.

Long story short, Google is probably more likely to show “key moments” for your videos if you mark important points in the YouTube description. Whatever text you use, make sure that it’s written in an easy-to-read font, and looks good at both small and large sizes. Usually, we go for something short that complements the title of the video. For example, our video about learning SEO has the words “Learn SEO” on the thumbnail.

Collections is an interactive widget in the Google Play app that allows users to explore in-app content, such as new videos, deals, music releases, and in-game updates. App Radar’s store listing editor allows users to edit all store listings for various markets in one place, reducing the time it takes to update and analyze apps. Google Play ASO should be a data-driven process that involves both keyword research and conversion rate optimization. Acquiring accurate data on keyword performance or visual trends is the most significant consideration for apps entering the marketplace. Promo videos can significantly improve app conversion rates, so invest some time in creating them. They should be focused, to the point, and have a simple and powerful call to action.

Domain Authority and Page Authority are terms used by SEOmoz.org to quantify how authoritative a site or page is overall. This goes back to my example of getting a link from CNN.com being more important than getting a link from a weak site. If you can get a link from a high page authority page, this is likely to help your ranking.

Our ranking systems consider the words in domain names as one of many factors to determine if content is relevant to a search. However, our exact match domain system works to ensure we don’t give too much credit for content hosted under domains designed to exactly match particular queries. For example, someone might create a domain name containing the words “best-places-to-eat-lunch” in hopes all those words in the domain name would propel content high in the rankings.